Client: STARZ Agency: Unit 9 Design Director: Ron Beach Jr
I designed 530 square feet immersive interactive space equipped with state of the art visuals and tech, and a narrative-driven component, and dropped it in the middle of the most important pop culture event in the world: San Diego Comic-Con for STARZ and Unit 9.
Over the course of the four-day event more than 9500 fans had the opportunity to immerse themselves within the walls of a massive 66.4 million pixels motion canvas, spanning across 32 HD OLED screens with a total surface of 1,304 inch of video content; 8 HD speakers with directional surround sound further enhanced the experience, while over 1000 feet of LED strips literally lit up the convention center floor and turned Obsessable Worlds into one of the most visited and talked about destinations of SDCC 2019.